Marty the Beta

10 simple ways to make wireframes more useful

http://www.netmagazine.com/features/10-simple-ways-make-wireframes-more-useful

“This kind of certainty comes but once in a lifetime.”  -  The Bridges of Madison County

這是由 Instagram 上，一位匿稱為 m 的朋友所分享的照片。

M寫道：

在加入蘋果第一天的歡迎信，過去兩年，我把這封信貼在梳妝臺上，很棒的座右銘。

What greets you on your first day at Apple. I’ve had this taped to my dresser for two years. Words to live by.

信的內文是這樣的：

有些工作就只是工作，有些工作則是畢生的志業。這樣的工作，會佈滿你的指紋；這樣的工作，你會永不妥協，你會願意犧牲週末為其奮鬥，你可以在蘋果做這樣的工作，人們不是來到這裡尋求安穩。人們來到這裡是為了沉潛至深處。

人們要讓他們的工作可以被加到某件事物上。

某個重大的事物。某個不可能在其他地方發生的事物。

歡迎來到蘋果。

There’s work and there’s your life’s work. The kind of work that has your fingerprints all over it. The kind of work that you’d never compromise on. That you’d sacrifice a weekend for. You can do that kind of work at Apple.People don’t come here to play it safe.They come here to swim in the deep end.

They want their work to add up to something.

Something big. Something that couldn’t happen anywhere else.

Welcome to Apple.

Creative Tools for Creative People: Action Books

雖然現在設計用的軟體已經相當方便了，但我覺得手繪或手寫的過程還是不可少的。

用玉米脆片一次讓你瞭解UX跟UI的關係，另外server跟datacenter的比喻實在太有fu了!

Jake: You know, but I think your heart grows back bigger. You know? Once you get the shit beat out of you. And, um, the universe lets your heart expand that way, and I think that’s the function of all this pain and heartache that you go through and you gotta go through that to come out to a better place and that’s how I see it, anyway. - from MUST LOVE DOG

HTML 5 and CSS 3: The Techniques You’ll Soon Be Using

CSS 3裡使用了basic structure這些專用tag，讓閱讀上更為自然直覺，文本撰寫上也更為簡潔。

設計的本質是什麼?

Design = Solving a Problem + User Involvement + Art

Claude Lelouch於1976拍的短片＂約會＂，他用一台Mercedes一鏡到底nonstop拍下其行進過程，從巴黎市區最後跑到山上的蒙馬特聖心堂跟某位金髮美女擁抱。

而其實片中的引擎聲浪是剪輯自某位F1車手的Ferrari，難怪那個吱吱叫的過彎聲這麼悅耳。

廣告的訴求直接代入了時代情感與生活經驗，相當好的一支廣告。